Effective performance marketing supports winning omnichannel strategies. It enables retailers and brands to follow their customers regardless of sales channel or touchpoint and so know them better.
It is no longer sufficient to market to an anonymized customer base. Knowing who your customers are, particularly those who are most valuable, supports business decisions to give them more of what they want.
This whitepaper examines how Canadian consumers now conduct their search, browsing, discovery and buying phases of their shopping journeys.
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