Third-party cookie tracking is dying, slowly but surely

Third-party cookies that deliver personalised display ads to ecommerce shoppers based on their web browsing have been largely scaled back over privacy concerns, and will disappear altogether within the next few years.

With this industry upheaval on the horizon, retailers need to rethink the tools they can use to leverage their relationships with their customers and continue to deliver personalised experiences. In our whitepaper, you can learn:

• Who has the advantage now that third-party cookies are going away
• What brands should work on now before Google removes third-party cookies in 2023
• How to monetise first-party data and transform customers into an audience
• Why brands need strong technology platforms to make data-driven decisions
  
  Submit this form to download our whitepaper and make sure you’re ready for the death of the third-party tracking cookie.