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Using AI to Power Promotion Personalization at Scale

A practical guide to applying AI for data-driven, scalable promotional strategies

Promotions aren’t just about discounts anymore — they’re about relevance.

In a landscape defined by rising costs and fluid loyalty, retailers can no longer afford to shout at the masses. The next wave of growth lies in one-to-one engagement, powered by loyalty data and predictive AI.

This guide from Eagle Eye and Empathy Lab shows how leading retailers are making the shift — from static campaigns to dynamic, real-time offers that truly resonate.

What's inside:

• Learn how to define the organization-wide strategy for loyalty which enables customer data collection
• Understand why your technology stack has to be designed around the end customer experience you want to deliver
• Learn how predictive AI and machine learning can power personalization at scale
• Measure what really matters — including customer lifetime value, not just redemptions
• Learn how leading retailers like Tesco and Carrefour are already leading the charge