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Real-Time Hyperpersonalisation: Retail’s Next Big Thing?

Personalisation has existed since commerce began, but it’s been limited to face-to-face interactions. Technological progress has made collecting data on individual shoppers and targeting them much more straightforward. But, until very recently, there were limits on how far personalisation could be taken.

Today, two trends are converging to transform retail marketing. The first is the use of artificial intelligence to create entirely bespoke offers ‘on the fly’ for shoppers. The second is the ability for retailers to deliver these individually targeted offers in real-time by leveraging cloud-based composable marketing solutions.

The impact this stands to have on retail marketing is significant.

In this eBook, we explore these trends in detail, discussing  how hyperpersonalisation is now truly possible, the role AI plays, and how retailers are leveraging composable technologies to deliver great customer experiences. 

Download Real-Time Hyperpersonalisation: Retails’s Next Big Thing? now to learn more about:

• Traditional personalisation and its limitations
• What hyperpersonalised shopper experiences will be like
• The benefits that modern AI and cloud computing will bring to retail loyalty 
• How British grocery retailer, Tesco has already adopted true personalisation 

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