How Sustainability, Wellness, and Loyalty Shape Grocery Shopping in the U.S. and Canada

A Green Loyalty survey conducted by Eagle Eye

Consumers weigh many variables during their regular grocery shopping experience, including how sustainable and healthy their purchases are. But exactly what role do these considerations play in their decision-making? And how can grocery retailers effectively integrate sustainability and health and wellness into their loyalty strategies?

To find out, we surveyed 1,096 American and Canadian adults to gather their opinions on sustainability, health and wellness in their grocery shopping habits. Among other findings, survey data shows that there is strong demand among consumers for sustainable and healthier products… and they are often willing to pay a premium for them.

However, retailers have yet to fully capitalize on the opportunity to boost engagement and sales by integrating offers, promotions, and initiatives that speak to these values into their loyalty programs.

Complete the form to receive a copy of our Green Loyalty survey findings.