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In 2023, we took the groundbreaking step of hiring our first-ever Chief AI Officer, leading the way in integrating AI into loyalty programs and highlighting our commitment to revolutionizing retail with AI. Loyalty programs stand to benefit immensely from machine learning and automation, as data is central to creating personalized and engaging customer experiences. AI can read data with precision, providing actionable insights that allow retailers to offer unique programs and incentives, gamified rewards, and messages tailored to individual preferences.

Our anthology, a collection of thought leadership from our experts to help retailers understand AI's power and potential, shares valuable insights and explores AI’s impact on personalization and retail marketing.

Download The AI Anthology: The Definitive Resource on Leveraging AI for Personalization & Retail Marketing to learn:

• how retailers such as Tesco, Carrefour, and Starbucks use AI to boost personalization and loyalty
• the steps to take toward implementing AI in retail marketing
• the consumer behavior changes driving retailers to leverage AI-powered insights and automation
• how retailers can create truly one-of-a-kind offers that resonate deeply with customers and deliver customized loyalty experiences at scale.