Enter our competition to be in with a chance of winning a signed copy of Tim Mason's new book, 'Omnichannel Retail' which explores how to harness digital technology to bridge the online to offline gap, drive sales and accurately measure the impact of marketing spend.
Tim shares the lessons learned from his career at Tesco launching Clubcard through to his current role at Eagle Eye helping companies to create digital connections that enable personalised performance marketing.
Omnichannel Retail has been nominated as a finalist at the 'Business Book Awards 2020'.
In addition, it was rated as one of the Best New Books on Retail by BookAuthority and has featured on the BBC, Retail TouchPoints and the Retail Transformation Show.
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