Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the Omnichallenge, digitally connecting with customers wherever they are.
Tune in to watch the first episode of our video podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye and Vanessa Horwell, Chief Strategy Officer at Think Ink as they explore the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. The podcast series is based on Tim's book Omnichannel Retail: How to build winning stores in a digital world which was selected as a finalist in the Business Book Awards 2020.
Each episode uncovers the challenges they face operating brick-and-mortar and ecommerce stores, how they can create winning stores, and win their customers' hearts and minds.
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