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On Demand

Watch the 'How To Optimise Your Media Spend Using Digital Activations' webinar.

Watch Eagle Eye Brand’s Manager, Catherine Titherington and ANZ General Manager, Jonathan Reeve in our insightful webinar: How To Optimise Your Media Spend Using Digital Activations.

This webinar is for liquor brands, FMCG brands, F&B merchants, liquor retailers and media agencies who want to learn more about:

  • How to avoid the “dead-end” in brand campaigns – every channel is an opportunity to drive product trial, and every stockist of the product is a redemption channel.
  • Digital spin up – we look at the benefits of planning and activating promotional campaigns in an agile world.
  • We will explore the different variables that can impact activation and issuance to redemption rates of promotional coupons across a campaign, including geotargeting, redemption partners, creative format, offers etc.
  • “No campaign is unsuccessful” – There are always learnings. We will look at how the post-campaign analysis can influence future campaigns; setting expectations, benchmarks, category differences, maximising channels, real-time optimisation of coupons.

Complete the form to watch on demand.

Watch the Digital Activations webinar on demand using this form