Watch the 'How to maximise your media channels using digital activations' webinar.

This webinar is for drinks brands and media agencies who want to learn more about:

• How to avoid the “dead-end” in brand campaigns – every channel is an opportunity to drive trial and every stockist of the product is a redemption channel.
• Digital spin up – we look at the benefits of planning and activating promotional campaigns in an agile world.
• We will explore the different variables that can impact activation and issuance to redemption rates of promotional coupons across a campaign, this will include: geotargeting, redemption partners, creative format, offers etc.
• “No campaign is unsuccessful” – There are always learnings. We will look at how the post campaign analysis can influence future campaigns; setting expectations, benchmarks, category differences, maximising channels, real-time optimisation of coupons.

Submit the form to watch the webinar on demand.