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Guide: Using ecommerce to create profitable omnichannel customer connections

How winning with ecommerce can support future retail business agility

Whilst ecommerce has been growing steadily for years, we've just seen some five years' growth in ten weeks. As many retailers have had to refocus their ecommerce operations in response to the impact of Covid-19, this guide examines:

  • The growing strategic importance of ecommerce

  • The challenges and opportunities for retailers as they adapt to the surge in ecommerce

  • How to use digital to win with ecommerce customers

  • Global case studies of retailers winning with ecommerce and digital


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