The Grocery Loyalty Landscape in North America
Consumer behaviours in North America reveal opportunities for grocery retailers to drive more loyalty and customer retention by improving their rewards programs.
Did you miss our recent ‘Grocery’s Great Loyalty Opportunity’ report? Or perhaps you didn’t have time to read it. Not to worry, we’ve got you covered with our new regional snapshots
Summarising the key findings and actionable takeaways for each region, covering:
- Changing consumer needs in the current economic climate
- How grocers are strategically responding with their loyalty programmes
- What they could be doing differently to better meet customer needs
Here is a sneak peek of our North America findings.
0%
consumers think that it is extremely or very important to receive personalized offers
0%
consumers are willing to participate in games within a brand’s loyalty programme or app but only 24% of retailers plan to invest in this area.
Want to see the full report?
Our latest annual loyalty report, based on a survey of over 1,300 consumers and nearly 200 loyalty program managers in Asia, Australia, North America, and the UK, suggests that, yes, there are plenty of opportunities for loyalty programs to deliver the value shoppers expect and the experiences that boost their retail brand affinity.