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How ASDA leveraged Eagle Eye's market-leading loyalty platform and expertise to launch 'ASDA Rewards', deployed just 3 months after project kick-off.

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Loyalty’s Next Chapter: The Forces Reshaping Retail in 2025

Loyalty is evolving beyond points. With AI-driven personalization, retail media, and shifting consumer expectations, retailers face a new reality in 2025. The challenge? Delivering value amid economic pressures and rapid technological change. Which forces will define loyalty strategies this year and next? And how can retailers turn these changes into more potent and profitable customer relationships?

In our latest outlook report, Loyalty’s Next Chapter: The Forces Reshaping Retail in 2025, we analyze key trends, including:

  • AI’s measurable ROI in personalization, operations, and customer engagement
  • Filling the "digital black hole" by turning physical stores into digital engagement hubs
  • Retail media as a driver of growth with data-driven campaigns and real-time targeting
  • The comeback of coalition loyalty enabled by modern technology
  • Build vs. Buy: Which approach will prevail for loyalty programs?

 

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Submit the form to download your copy of the Loyalty's Next Chapter eBook.

Inside the Trends Shaping Retail Loyalty:

7:1
ROI

AI-driven personalization initiatives have already delivered proven returns.

19 million disconnected customers

The average retailer’s app engagement reaches just 5% of their total customer base.

84%
of shoppers

Believe personalized offers and recommendations help them save money.

US$100
billion

The projected value of the US retail media market by 2027.

Stay Ahead with Our 2025 Retail Loyalty Outlook

Get exclusive insights into emerging trends and strategic forecasts to help shape loyalty’s next chapter, drive engagement, and strengthen your market position.